The UK Gambling Commission Reports About Considerable Growth in the Online Market
The pandemic of COVID-19 continues to make its impact on everyone around the globe as well as the UK. The lockdown measures brought considerable gambling behavioral changes to the customer and affected the industry of gambling in a significant way. Gambling Commission of the UK has been tracking all of the changes and has conducted a report, which shows the consequences of the toughening lockdown measures.
The data depicts the period of time from March (the starting point of the pandemic) to October 2020 inclusively. Licensed Betting Operators covers the data about both online and in-person gambling.
A recent report has released the data that the market of online gambling has grown in value:
“The online market grew, with a month-on-month increase of 29% in gross gambling yield (GGY), and a 7% increase in active accounts.”
Moreover, the report indicates the players spend even more time in online slots, and the average gaming session equates to 21 minutes. And the number of sessions (online slots), which overcome the line of 1 hour, is increased by 12% in comparison with September’s result and consists of 2,2 million.
The UKGC emphasizes that exactly betting on the real events is a driving force for this increase and made the GGY by 53% bigger in contrast to September.
The behavior among gamblers is changing, and people react to the lockdown measures individually. But for the industry of gambling, all of these changes become beneficial. As the consequence, the online market of gambling is experiencing a significant growth. But what will be next?